As a professional, I am often asked about the frequency of real contractions in written content. Contractions are shortened versions of two words that are commonly used in conversation and informal writing. While they are considered acceptable in certain types of writing, it is important to use them properly and know when they should be avoided.
First and foremost, it is important to understand that real contractions are common in everyday speech and informal writing. They are often used to convey a sense of familiarity and informality. However, in formal writing such as academic papers, business correspondence, or legal documents, contractions should be avoided unless they are part of a quote or dialogue.
When it comes to SEO, the use of contractions can actually be beneficial. Search engines are becoming increasingly sophisticated and are better able to understand natural language. Including contractions in your content can make it sound more conversational, which can improve its readability and engagement. This can help improve your search engine rankings over time.
However, it is important to use contractions sparingly. Overuse or misuse of contractions can make your writing sound unprofessional or sloppy. It is important to strike a balance between conversational language and formal language, depending on the context of your writing.
Additionally, when using contractions in your content, it is important to be consistent. If you choose to use contractions, make sure to use them consistently throughout your content. This will help your writing sound more natural and reduce confusion for your readers.
In conclusion, real contractions are common in informal writing and speech, and are becoming more acceptable in some formal writing contexts. When using contractions in your writing, it is important to strike a balance between conversational and formal language, be consistent in their use, and avoid overusing them. By using contractions properly, you can improve the readability and engagement of your content, which can benefit your SEO efforts in the long run.